Food, kitchen, and lifestyle brands that want content that feels real — not like a sponsored post.
Who I work with
My audience spans two worlds: the food and cooking community, and people coming from fitness who are trying to find a healthier relationship with eating. They're engaged, they cook regularly, and they trust content that's honest — because they've spent years being sold to by wellness culture and they're done with it.
I don't do generic integration posts. Every piece of content I make with a brand starts with a real question: does this actually fit in my kitchen? Would I use it without a deal? If the answer is yes, we can make something together that performs. If it's no, I'll tell you before we start.
I work best with brands in food and drink, kitchen equipment, sustainable living, and the wider wellness and lifestyle space — particularly brands that are trying to reach people who care about quality but are allergic to the performative health aesthetic.
What I offer
Original recipes created around your product — developed, tested, and shot in my kitchen in my signature style. Delivered for social, web, email, or print.
Authentic brand integrations across Instagram, TikTok, and YouTube. Content that fits naturally into my feed — because it was made the same way everything else I post was made.
Ongoing ambassador or affiliate relationships for brands that want to build something real over time, not a one-off post that disappears in 48 hours.
The audience
Not passive scrollers — active home cooks who try the recipes, buy the ingredients, and talk about the content. The fitness-to-food crossover means they're health-conscious without being restrictive, and they respond to products that make cooking easier, more enjoyable, or more interesting.
How I work
I'll tell you if something won't work for my audience before we start, not after. That means fewer revisions, better results, and content that doesn't feel like a compromise. You hired me because you want it to look like my work — so it needs to look like my work.
I shoot, edit, and deliver everything myself. No agency markup, no briefing delays, no creative director who's never actually cooked anything. One point of contact from brief to delivery, every time.
My audience follows me because they trust my taste. When I recommend a product or use it in a recipe, they pay attention. I protect that trust carefully — which is why the content works when it runs.
Get in touch
Fill in the form and I'll come back to you within 2–3 working days. The more context you can give upfront — budget range, timeline, what you've tried before — the more useful my response will be.
For press requests or media enquiries, use the same form and select "Press / Media" from the dropdown.
Stay in the loop
New recipes, video drops, and the occasional thought on eating well without making it weird.